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CREATING BUYER PERSONA FOR CUSTOMER ACQUISITION
A part of you might be like 'creating buyer persona?!' when all you want to do is just to sell your products?! Trust me! Without a buyer's persona, you cannot make your products and services indispensable. Last year, during our free business strategy session, a real...
HOW TO UNDERSTAND YOUR CUSTOMERS BETTER
Understanding your customers is highly important in any business enterprise. The adequate knowledge of your customer’s behaviors will enable you to get more leads and in turn, more profit. Understanding your customers will enable you to serve them better by providing...
WAHALA BE LIKE OKADA: REASONS WHY SOME SMALL BUSINESSES FAIL
According to Small Business Association (SBA), 20% of small businesses fail in the first year. About 50% fold up after five years. Sadly, only 33% make it to ten years or longer. This means that 67% of small businesses fail within 10 years. Let's break it down:...
Cash Out Season – How to Make sure Customers Always Pay
What is a business without money? No business can survive without a good cash flow. Since the customers are the main source of income for a business, they must always pay. There are several reasons why customers don’t pay after purchasing your products or services....
BRANDING LESSONS FROM WIZKID’S JORO
Joro?!?! The same Joro by Wizkid?!?! Joro and branding?!?! What branding lessons could possibly be in that song?! I'm sure these questions are running through your mind because if it were me, it'd be going through my mind too. What exactly is branding? Branding is the...
Ways to add CTA to your Social Media
Want more conversion or engagement on your social media? Or you want your followers to do something? You won’t get that without the right call to action. A solid call to action can do wonders to your page or social media. What is a call to action you might be...