It is important to know why your prospects are not patronising you in order to know what aspects to improve on to make sales.
Here, we will discuss the top five reasons why your prospects are not patronising you and how you can fix these problems.
However, it is important that you know what a brand identity is and how you can create a strong brand identity in order to attract the right customers to yourself.
What is Brand Identity?
Your brand is the overall impression of the public about your company while brand identity is everything that you have put in place to create that impression.
For instance, if you want your boss to perceive you as a serious employee, there are certain things you will do to create that impression. You will start to get punctual to work, show up promptly to all meetings and submit all projects before deadline.
You will also want to pay more attention to your appearance by adhering strictly to the company’s dress policy.
The same thing goes with brand identity, if you want to create a certain impression on the public, everything you do will be geared towards that. From your company’s colour, to your company’s logo, and to every form of content you put on your website. When you put all these in place, you will be able to create the right impression and attract the right customers.
How then, do you create a strong Brand Identity?
To create a strong brand identity, you must figure out:
Who you are.
What your company’s beliefs and values are.
The problem you want to solve.
Who your customers are.
Your Unique Value Proposition (What stands you out from your competitors)
How you want your customers to feel when they interact with you. (Inspired? Happy? Secure? Motivated? )
Ensure that your company’s design reflects your values, beliefs, who you are as a company and how you want your audience to feel about you.
When creating your brand design, you must ensure that the typography ( the font you want to use for your brand), brand colour and logo reflects your brand values and beliefs appropriately.
Now, what are the top five reasons why your prospects aren’t patronising you?
1. They Don’t Know The Value of What You’ve Got.
One reason your prospects aren’t patronising you is because they do not see how your service or product will make their lives better.
Remember: your company is more about your customers than it is about you.
Therefore, communicate the benefits of using your product or service in a simple and clear language. Tell them how it will make their lives better, easier, happier and more convenient.
You can do this in three simple steps.
Tell them what you have to offer.
Tell them how it will make their lives better.
Tell them what to do next.
The third one is about creating a sense of urgency in your CTA (Call to Action). Do not just tell them to “BUY NOW” tell them why they should “BUY NOW”. Offers with time limit always spur prospects to take action faster. Without this, your prospects will most likely continue to postpone their purchase.
” Buy now! This offer is limited edition!” is a way to create a sense of urgency and trigger your prospects to buy from you.
2. They Don’t Know What They Want.
Your prospects aren’t buying from you because you have provided them with too many options that they are confused.
When people are faced with too many choices they get confused and end up not making any choice at all.
To stop this from happening, adopt the minimalist approach and streamline their options to a few choices. This will make them spend less time making their decisions and enhance them to make their purchase faster.
3. They Don’t Trust You.
Your prospects might know what they want, they might know the value of what you offer but might not buy from you because they do not trust you.
Your customers are scared they might not get the value they pay for.
Therefore, you need to make them feel comfortable about buying from you by establishing trust.
How do you make your prospects trust you?
Solve their problems.
Share positive reviews and testimonials.
Share awards or honours your company has received.
Provide Purchase Protection Terms such as refunds and trial periods.
4. Buying From You Is Difficult.
Your prospect aren’t buying from you because buying from you is a lot of work.
It takes series of processes to get through to you. You reply your DMs late. You take time to respond to your E-mails.
You can solve this problem by being more accessible and readily available to attend to your prospects questions, suggestions and requests.
5. You Want To Sell To Everyone.
You can’t sell your products and services to everybody because not everybody needs it and not everybody wants it.
You will get your prospects to buy from you when you target them.
You can do this by creating an ideal customer profile. This would consist of who your customers are, their attributes, what they need and their wants.
Through this, you can stop wasting time on people who don’t need your services and devote time into turning those that matter to your business (Prospects) into customers.
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