As a business person, I’m pretty certain you know what a social media is, you must even know how to operate successfully, post pictures, make videos quite successfully.
Now you are thinking, well I can successfully operate a social media account, what could I possibly need a social media manager for. Short answer? A lot.
We will be picking just 5 of what a social media manager does:
1. A social media moderates, plans, implements, monitors, manages and executes social media strategy to increase brand awareness to improve sales.
2. They strategize, execute and measure the success of every social media campaign using the most important key point index (KPI)
3. Social media managers stay up to date with the latest social media practices and technologies, while also working with copywriters and designers to ensure appealing and informative contents that will drive sales to the page or business.
4. Social media managers creates budget for your social media activities, they come up with the resources needed to improve the social media page and how much is needed to do that.
5. They manage contents to be posted to your page, attend to audience comments, answering questions.
What skills does a social media manager need to possess
Being a social media manager is really a no brainer, most importantly a social media manager must be able to operate a social media pages and understand how they all differ to know how best to maximize them.
It’s quite important to speak your audience language on each platform.
A social media manager needs to possess good communication skills and a good sense of humour to keep audience or consumers interested and engaged.
To be social media personnel you need to have a thick skin, you’re probably wondering what you need that for, you will get feedback that runs from praises to criticism and trolls and you need to be able to respond to each respectfully and gracefully. You also need to be able to prioritize.
I hope with these few points of mine, I have been able to convince you as to why you need a social media manager for your business. As a business personnel that needs to drive sales, you cannot overlook the importance of a social media manager to your business.
(For more expertise contact us@http://www.instagram.com/petros_media