Brand Visibility can be very hard these days because there are lots of other brands who do the same thing you do. This is why a lot of business owners use several strategies to get their brand known on social media. Most times, they look spammy and they don’t get the kind of audience for their brand.
So how do you go about it?
Define your audience
It is really important to know the set of people who you think would be interested in your business. To do this, you must have a Buyer’s Persona. A buyers persona is your example of who you think is the ultimate person who will always buy from you. You can read on how to create that here. You should be detailed as possible so you have clarity on what to do.
Locate your audience
Where do you think your audience are? Your Brand has to be visible where your audience are. You have to do a lot of research to know where they are. Find out top places your buyer persona would love to hangout on the internet or the accounts they follow. For the right Brand Visibility, Get at least 5 different places where your target audience are located from your research.
You can’t do it alone. Brand visibility isn’t just for one person behind the scene. Someone presently has the attention of your audience. You have to share the spotlight with the person. After researching on 5 places your audience are located, look out for an influencer or an authority. Someone who your audience will Listen to. You can decide to offer the influencer a part of your service in exchange for mention for what you do. Don’t make the mistake of trying to just sell your product on the infuencer’s platform. Put up engaging content such that they can easily go to your page and see what you are about. This is why Petros Media focuses on content marketing to help brands get the attention of their audience. If you work with us, we’ll create a relatable CONTENT FOR YOUR AUDIENCE.
You must always find a way of measuring your brand’s visibility every time. It is important because it gives you information on how well you are performing and what you can do better. On social media, Instagram shows you how many people visit your profile every week. You can download Facebook Manager pages’ app to help you track how many people check your profile weekly or monthly. Twitter has an analytics platform that you can access from your profile page. You can also use apps like Iconosquare for better analytics about your brand.