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5 REASONS TO HIRE A COPYWRITER 

Written by Layomi Olaleye

April 2, 2020

Have you ever seen a marriage proposal video? You’d know why to hire a copywriter.

Some made you laugh, some made you cry, some made you happy and others gave you hope. One thing common to proposal videos is the message: Will you marry me? What makes everything special is How they say the message.

There are several businesses that do the same things as you. What makes you different is how to talk to your customers. How you tell your customers about your business is a very important function that you shouldn’t miss. The key to passing the right message across is hiring a copywriter to pass your message across to your audience.

Who is a copywriter?

A copywriter writes words for websites and businesses to help them reach the right audience. Hiring a copywriter to help publicize a business ranks as one of the major marketing strategies because carefully crafted words grab attention and sustain it by connecting to client’s needs and desires while showcasing the value of products and services.

For example, Treating COVID-19 (though with no known cure) requires professional health workers not the use of over-the-counter drugs or self-medication. In the same vein, advertising and publicizing a business requires the service of a copywriter, not DIY (Do-it-yourself) strategies.

The right words will make people want to buy from you irrespective of price or competitors. Thus, crafting the right words requires a copywriter. We have written 5 reasons you should hire a copywriter for your business.

Generating organic traffic and bringing in sales

 Copywriters can help create content that drives people to your business site and keep them as customers. Professionally written content is drafted by infusing keywords from Google trends to maintain an online visibility for your business. Copywriters can create content in any style, format or voice to speak directly and connect with the target audience. This helps you sell faster and ensures the growth of your business.

Connecting with clients on multiple platforms

A copywriter creates words that connect with clients personally before trying to sell them a product or service. A professional copywriter ensures your copy is versatile by thinking of various ways to promote your content. Thus, a copywriter connects with clients through social media, blog posts, graphics, video content, email newsletters, etc. to help sell your products and services.

Variation in content

Copywriters can consistently write fresh content for your website and businesses by varying formats such as videos, images, infographics, blog posts, etc. They help engage customers on your social channels and blog. A copywriter also knows the importance of varying content length for each customer. This prevents monotony which could discourage or bore the intended audience.

Creating more time for business and other activities

Planning, researching and writing a compelling copy requires a great deal of time which could affect your attention to your business, family, friends and recreational activities. Hiring a copywriter takes away the burden of thinking of ways to advertise your products and services while giving you adequate time to focus on your family, friends and most importantly–your business. Thus, a copywriter researches relevant materials and information objectively to create a compelling copy that attracts the right traffic to your business.

Writing persuasive content that captures your services

Another reason you should hire a copywriter is a copywriter can create content that persuades the target audience by highlighting the benefits and values of your products and services without sounding like a ‘prepared sales speech’. A copywriter can also write a copy that captures the entirety of your business. This includes the purpose and value of your business to attract the intended audience.

It can be hard to know when to hire a copywriter. You can read more here.

Most ladies don’t forget how they were proposed because it was memorable. It is important that your audience must remember what you stand for through the right branding.

Branding a business requires more than a photographer or graphic designer — it requires a copywriter. A skilled copywriter efficiently crafts your business’s message to capture and retain your audience’s attention. Invest in a copywriter today!

Read how Advocacy marketing can help increase business profits here.

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